Branding Has Become Oppressive

A brand is more than a simple logo or color scheme. Abbot Miller does not believe in the association of brand with design. According to Miller, brand is the company's reputation, while the visual aspects are considered to be the identity. He frequently discusses how design is a variable process and produces variable experiences depending on the subject and medium. The experience is the vital component, and it's important that the designer immerse herself in the subject's elements to create a complementary experience for the subject at hand.