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Garamond - Claude Garamond

Garamond is one of the oldest typefaces in the world. It is a highly legible serif font which gives connotations of seriousness and honesty. It was developed for printing presses and even today is still used for body copy and high legibility.

Serifa - Adrian Frutiger

Serifa is a slab style serif font. It is more whimsical than its predecessor Garamond, despite sharing the serif family. It much less austere, and it is a less serious serif font. It resembles a typewriter rather than a printing press.

Platelet - Conor Mangat 

Platelet is a sans-serif font but does not have the typical angular look of a sans-serif. It has a funky vibe, especially evidenced by the alternating heights of the numbers. The letters are ambiguous as to whether or not they are upper or lower case. This font is the least structured of them all and more useful in a headline font but not a body copy font.