The first digital phase involved creating 15 more compositions using
"Jan Tschichold
A life in Typography
1902 – 1974
Ruari McLean"
The restrictions were as follows:Size: 6 x 9 inches
Grid: 5 column. All type must lock-up into the upper left corner
Font: Univers 45 light and Univers 75 bold
Size: 9pt and 16pt
Text: must remain horizontal, no vertical text, no shapes
This was similar to the cut and paste version we did manually, but added the option of using color. Color was an interesting way to integrate possible relationships between aspects of the text, such as Tschichold's name and his years alive.
Adrian Frutiger
Adrian Frutiger was an influential designer who is known most widely for his sans-serif typefaces. There are three genres of sans serif type faces: neo-grotesque, humanist and geometric. His most famous fonts were Univers, Frutiger and Avenir, which each belong to these categories, respectively. Univers is the font used in this project and it seems fitting that we learn about Frutiger's legacy. His simple typeface has dozens of different weights from light to heavy which give unlimited options to the designer to create hierarchy.
Frutiger was a proponent of Swiss design style. His simple sans-serif typefaces lend themselves to utilitarian, clean, minimalist compositions. Such aesthetic led to one element of Frutiger's legacy, producing uniform, legible signs in mass. For instance, Univers is the font on the street signs of London and the signs within the Frankfurt airport. Frutiger won dozens of awards for his work, and its versatility allows it to remain in use today.
Grid: 5 column. All type must lock-up into the upper left corner
Font: Univers 45 light and Univers 75 bold
Size: 9pt and 16pt
Text: must remain horizontal, no vertical text, no shapes
This was similar to the cut and paste version we did manually, but added the option of using color. Color was an interesting way to integrate possible relationships between aspects of the text, such as Tschichold's name and his years alive.
Adrian FrutigerAdrian Frutiger was an influential designer who is known most widely for his sans-serif typefaces. There are three genres of sans serif type faces: neo-grotesque, humanist and geometric. His most famous fonts were Univers, Frutiger and Avenir, which each belong to these categories, respectively. Univers is the font used in this project and it seems fitting that we learn about Frutiger's legacy. His simple typeface has dozens of different weights from light to heavy which give unlimited options to the designer to create hierarchy.
Frutiger was a proponent of Swiss design style. His simple sans-serif typefaces lend themselves to utilitarian, clean, minimalist compositions. Such aesthetic led to one element of Frutiger's legacy, producing uniform, legible signs in mass. For instance, Univers is the font on the street signs of London and the signs within the Frankfurt airport. Frutiger won dozens of awards for his work, and its versatility allows it to remain in use today.
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